Hacking Google Analytics For Better SEO

Google’s algorithm has steadily been moving away from on-page SEO factors that a writer or marketer can control. In place of these variables Google is looking more at the user experience (bounce rates, time spent on page, page interaction),…

3 Essential Marketing Skills Beyond Marketing

Marketers, you are more than marketers! The boundaries of marketing are expanding far beyond the traditional definition of marketing. Modern marketers are embracing new skills. I believe we need to think like Growth Hackers, Strategists,…

Enterprise SEO: Do You Know These 5 Definitions?

1. Enterprise SEO Let's start here! Enterprise SEO is a set of Search Engine Optimization techniques that go beyond traditional technical SEO or on-page SEO. One of the main goal of Enterprise SEO is to create an SEO strategy at the corporate…

Branding is a Marketing Skill That You Can Learn

Branding is a powerful tool to attract and retain customers. Many companies fail to brand themselves in a unique and effective manner that makes them stand out from the competition. This often happens at an early stage. By definition, branding…

The AIDA Model to Focus your Marketing

The AIDA model is a historical model in advertising. Applied to marketing and entrepreneurship, I find it very useful to quickly evaluate where your customer acquisition tactics stand and prioritize your marketing activities. It is an objective…

4 Keys to Leverage LinkedIn for Marketing

1 - Set up Marketing goals for LinkedIn People come to LinkedIn to learn, debate, connect, read the news, or relax. It’s a great place for B2B Marketing, but if you want to grow your network and use LinkedIn as an efficient marketing platform,…

3 Essential Marketing Skills Beyond Marketing

Marketers, you are more than marketers! The boundaries of marketing are expanding far beyond the traditional definition of marketing. Modern marketers are embracing new skills. I believe we need to think like Growth Hackers, Strategists,…