A Recap of S2S, Design-Driven Growth

By Lindsey Simpson, Marketing Intern Timelapse's second panel discussion event in the Secrets to Scaling series, Design-Driven Growth, brought out many designers, marketers, and entrepreneurs in the Bay Area. Attendees had the chance to network,…

The Importance of Timing in Social Media Management

In social media management, the focus is primarily on delivering the right content to your audience. While that is certainly important, timing in social media management is also vital. After all, even the best content won't make an impact if…

Bing Ads Editor: How This Tool Could Cause You to Leave Google for Good

When it comes to online marketing, most professionals wholeheartedly believe that Google AdWords is the ideal platform. However, alternatives like Bing Ads Editor are gaining speed, and they may just be the best option for your business. Bing…

5 Ways MailChimp can Improve Your Email Marketing Campaign

Email marketing is a big part of any marketing campaign, and it can have phenomenal results when done correctly. To best facilitate a great email marketing campaign, having access to resources like MailChimp can help. Discover five of the key…

How Can Brands Stay Relevant When Marketing to Generation Z?

The best marketing strategy is one that has a clear target audience and can tailor the campaign to reach that demographic. In digital marketing, one of the biggest challenges that I've come across is ensuring that a business appears relevant…

Create Visually Appealing Infographics With Tableau

Tableau is a software company that makes a variety of tools for visual analytics -helping people understand their data with the aid of visual representations. Tableau has recently acquired the infographics company Infoactive. For several years,…

Unexpected but Genius Ways to Generate Leads

In the world of business, leads are like gold. Valuable leads can turn into potential customers, which translates to more profits for any company. However, traditional methods of leads generation can come up short and sometimes cost a small…

Top Tools for Finding Optimal SEO Friendly Search Terms

Whether you are creating content for a company blog or determining the copy for your brand's website, keeping SEO in mind is key. SEO, or search engine optimization, is all about choosing long and short-tail keywords and search terms that are…

What does a professional email address look like?

You're not still using samantha2013@gmail.com as your professional email address, are you? "If a potential client had an email like taxmanjoe2012@aol.com, I wouldn't even bother contacting him as I can tell that he doesn't take his business…

Use Majestic to Determine Your Most Effective Backlinks

Majestic is a search engine created especially for marketers and SEO specialists who are seeking effective backlinks. It's a powerful SEO tool, a secret weapon used by many successful online businesses who need a reliable way to track backlinks.…