Landing pages play a key role for many businesses. If you’re trying to capture leads or get people to sign up for your newsletter, membership site or service, a good landing page is essential. Instapage is a service that makes it convenient to create a wide variety of professional landing pages for any purpose. Instapage offers a wide selection of templates that can be integrated with many other commonly used marketing services, including autoresponders and blogging and CRM platforms. In this review, we’ll be looking at some of the leading features and membership options of Instapage.
Landing Pages: the Key to Generating More Leads
All businesses need a reliable way to find new customers and leads. Lead generation is being implemented more and more, for the purpose of building solid relationships with customers. Customers today are becoming more discerning. They are more likely to do business with people they trust. When you generate leads, you have many options. You can send prospects newsletters or e-courses. You can ask them to sign up for free webinars. You can send them gifts and information about special promotions. For many businesses, getting leads in the first place can be a challenge. This is the problem that landing pages can solve.
Landing pages serve the purpose of getting people to sign up for your list or service. Yet many businesses struggle with the task of creating landing pages that are compelling, easy to use and that produce high conversions. There’s also the issue of having to make different landing pages for different purposes. For example, you may need one landing page for your website and another for your Facebook page. You may need to create a simple squeeze page to get people to sign up for your newsletter and a more complex landing page to entice people to join your webinar.
It can be time-consuming to create lots of different landing pages. Conversely, if you outsource this task it can be expensive. Instapage provides a solution to the landing page dilemma. It’s a one-stop service where you can quickly create landing pages for any purpose that integrate with many other platforms and services.
What You Can do With Instapage
Instapage provides many features and capabilities for creating compelling and professional landing pages.
- More than 80 landing page templates.
- Landing pages can be created in as little as three minutes.
- Multiple formats: squeeze pages, splash pages, lead generation pages.
- Mobile responsive: get leads from people on smartphones and tablets as well as PCs.
- Can be integrated with AWeber, MailChimp, Zoho, GoToWebinar, Facebook, WordPress, Drupal, Salesforce,
- Google Analytics and many other platforms.
- A/B split-testing tool allows you to test and improve your landing pages for better conversions.
Several membership options. You can try it for free.
The Secret to Getting the Most Out of Instapage
Instapage is one of the most feature-rich and flexible landing page solutions you can find. For businesses that depend on lead generation, it’s extremely powerful to be able to create professional looking landing pages whenever you need them. To get the most out of Instapage, you should test a wide variety of landing page formats.
One of the best features of the Professional and Premium plans is that you get unlimited A/B split testing. This is a benefit you should utilize as much as possible.
Even apparently minor differences in a landing page, such as using a different color, font or layout or slightly changing the wording, can have a significant impact on your results. That’s why the real key to succeeding with Instapage is to continually test different types of landing pages. This will allow you to improve your conversions as you learn how to generate the right type of landing page for each situation.