1. Enterprise SEO
Let’s start here! Enterprise SEO is a set of Search Engine Optimization techniques that go beyond traditional technical SEO or on-page SEO. One of the main goal of Enterprise SEO is to create an SEO strategy at the corporate level that connects SEO, Content Marketing, PRs, and Social.
Enterprise SEO defines a set of SEO processes for web content creation. It can leverage optimized page templates, automated rules, and expensive enterprise platforms, but not necessarily! Enterprise SEO is often considered for websites with more than 1,000 pages, but just because you have an enterprise company doesn’t mean you need Enterprise SEO, and vice-versa! Enterprise SEO techniques can be applied to mid-sized websites with great results.
2. Open Graph or OG
Have you ever shared a link on Facebook only to find that the thumbnail was missing, or there was a totally different picture than you expected? Knowing Open Graph tags can help you tackle these problems easily.
“Open Graph is a term created by Facebook developers to describe the ability for some social networking software to interact across different platforms.” This definition comes from Google but I am not sure it helps, let’s read more: “This allows different websites and applications to share information about a user, their interests and even their friendship network.”
Simply put, you can customize how a webpage will be shared and appear on facebook (as well as other social media networks) by including meta tags in the code of your webpage.
3. Canonical URLs
Canonical URLs are following the structure of your navigation and your website. Here is a familiar example: https://www.linkedin.com/pulse/article/new (LinkedIn is the domain name, pulse the section for long-form posts and article, article is the type of content, and new is what I’m creating right now). Simple.
Canonical URLs are SEO-friendly because they can (and should) include keywords. They also help search engines bots navigate easily on your website and map out its structure.
4. Holistic SEO or h(SEO)
Hopefully, this definition should help make you look great at your next networking event! Holistic SEO is focused on search users and not revolved around keywords or search engines.
h(SEO) focuses on “long-tail keywords” which are derived from search 3 or more keywords and closer to what a prospect / search user actually types. These keywords generally have lower search volume but more chance to potentially rank higher and also provide better search results for users.
Furthermore, traditional SEO heavily relies on keywords and link building. The new factors of h(SEO) revolve more around content strategy, verified facts, social signals, technical development, and measurement.
Surprisingly, a lot of marketers are not familiar with the term “ASO”. Don’t tell anyone I learned about it only 6 months ago. It stands for App Store Optimization. ASO is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes for iOS or Google Play for Android). SEO is for websites. ASO is for apps. Enterprise SEO can help create a strategy that makes SEO and ASO work hand-in-hand.
Do you want to learn more? Join Andreas Ramos, author of ten books on SEO and previously Manager of Global SEO at Cisco, for the next Enterprise SEO Workshop organized by Timelapse at PARISOMA in San Francisco!
Olivier Roth is Founder at Timelapse, introducing one-day hands-on marketing trainings in San Francisco. Olivier founded Timelapse to create a new space for marketers and entrepreneurs to learn from experienced peers. Read more posts at timelapsesf.com/blog.