To better represent EVOLVE’s products and services, Timelapse conducted an internal audit and competitive research and helped name the group and its four new business units. In this process, we helped EVOLVE better position themselves within their competitive market, form a compelling elevator pitch, and create a set of unique taglines.
- Positioning: Timelapse assisted EVOLVE in identifying their target clients and outlined how they can better convey their message to move viewers to choose EVOLVE services. We then helped EVOLVE form a more confident, poised, and professional tone of voice that speaks directly to their ability to serve a multitude of clients.
- Elevator Pitch: Timelapse created a simple but impactful elevator pitch to better convey EVOLVE services to potential clients.
- Taglines: We formed five concise and compelling taglines to add depth to EVOLVE’s brand voice. One tagline was made for the group as a whole, and four more were made to represent each of the four business units offered by EVOLVE.