The Importance of Timing in Social Media Management

In social media management, the focus is primarily on delivering the right content to your audience. While that is certainly important, timing in social media management is also vital. After all, even the best content won't make an impact if…

Bing Ads Editor: How This Tool Could Cause You to Leave Google for Good

When it comes to online marketing, most professionals wholeheartedly believe that Google AdWords is the ideal platform. However, alternatives like Bing Ads Editor are gaining speed, and they may just be the best option for your business. Bing…

5 Ways MailChimp can Improve Your Email Marketing Campaign

Email marketing is a big part of any marketing campaign, and it can have phenomenal results when done correctly. To best facilitate a great email marketing campaign, having access to resources like MailChimp can help. Discover five of the key…

How Can Brands Stay Relevant When Marketing to Generation Z?

The best marketing strategy is one that has a clear target audience and can tailor the campaign to reach that demographic. In digital marketing, one of the biggest challenges that I've come across is ensuring that a business appears relevant…

Create Visually Appealing Infographics With Tableau

Tableau is a software company that makes a variety of tools for visual analytics -helping people understand their data with the aid of visual representations. Tableau has recently acquired the infographics company Infoactive. For several years,…

Unexpected but Genius Ways to Generate Leads

In the world of business, leads are like gold. Valuable leads can turn into potential customers, which translates to more profits for any company. However, traditional methods of leads generation can come up short and sometimes cost a small…

Top Tools for Finding Optimal SEO Friendly Search Terms

Whether you are creating content for a company blog or determining the copy for your brand's website, keeping SEO in mind is key. SEO, or search engine optimization, is all about choosing long and short-tail keywords and search terms that are…

What does a professional email address look like?

You're not still using samantha2013@gmail.com as your professional email address, are you? "If a potential client had an email like taxmanjoe2012@aol.com, I wouldn't even bother contacting him as I can tell that he doesn't take his business…

Use Majestic to Determine Your Most Effective Backlinks

Majestic is a search engine created especially for marketers and SEO specialists who are seeking effective backlinks. It's a powerful SEO tool, a secret weapon used by many successful online businesses who need a reliable way to track backlinks.…

8 Most Costly and Common SEO Mistakes

By Cort Tafoya, SEO Expert Every day, people are ruining their chances of ranking on page 1 of Google. And the people who are ruining their chances of ranking on page 1 of Google don’t even know it. #FirstWorldProblems? Sure, but this…

Email Marketing Tips: How Personal Should You Be?

The Internet is packed with email marketing tips, but the biggest issue you will need to address is how personal to get with each email. Sending out an entirely generic message may send your carefully crafted email straight to trash, but an…

Google AdWords: 6 Features Every Marketing Professional Should Know

In the world of digital marketing, there is no arguing about the effectiveness of SEO, or search engine optimization. One of the best ways to ensure that your content makes its way to the first page of search engine results it to use Google…

Get Your Brand Noticed on Instagram (Without Paying)

Social media can be one of the most effective marketing tools out there, and Instagram is one of the most widely-used platforms for many brands. With well over 100 million daily users, Instagram has the potential to reach a wide and diverse…

Leverage 5 Free SEO Tools by Moz

Moz, which was previously known as SEOmoz, is a well known SEO service used by many businesses, both large and small. The company started out as an SEO agency, one that was able to command very high hourly rates for their services. More recently,…

Hacking Google Analytics For Better SEO

Google’s algorithm has steadily been moving away from on-page SEO factors that a writer or marketer can control. In place of these variables Google is looking more at the user experience (bounce rates, time spent on page, page interaction),…

Our favorite creative tools.

From branding to video animation, our creative team selected some of their favorite free tools that make life easier and designing faster. Dig into their favs!