3 Essential Marketing Skills Beyond Marketing

Marketers, you are more than marketers! The boundaries of marketing are expanding far beyond the traditional definition of marketing. Modern marketers are embracing new skills. I believe we need to think like Growth Hackers, Strategists,…

Create High-Converting Landing Pages With Instapage

Landing pages play a key role for many businesses. If you're trying to capture leads or get people to sign up for your newsletter, membership site or service, a good landing page is essential. Instapage is a service that makes it convenient…

How to Create Webinars for Lead Generation

One of the primary objectives of nearly every digital marketing campaign is lead generation. However, trying to generate valuable, promising leads can be challenging. The secret is to offer industry-specific content that people really want,…

Enterprise SEO: Do You Know These 5 Definitions?

1. Enterprise SEO Let's start here! Enterprise SEO is a set of Search Engine Optimization techniques that go beyond traditional technical SEO or on-page SEO. One of the main goal of Enterprise SEO is to create an SEO strategy at the corporate…

Digital Marketing Trends that will Rule 2016

The landscape of digital marketing can change quickly, and each year that passes brings new trends that shake up the industry. There are already plenty of predictions about 2016, and some could be complete game-changers. Take a closer look at…

Online Marketing Tips For Companies on a Limited Budget

While there are plenty of different ways to market your business online, some of these methods can be expensive. Companies operating on a limited budget, or perhaps even those without a marketing budget of any kind, can still make their mark…

Branding is a Marketing Skill That You Can Learn

Branding is a powerful tool to attract and retain customers. Many companies fail to brand themselves in a unique and effective manner that makes them stand out from the competition. This often happens at an early stage. By definition, branding…

The AIDA Model to Focus your Marketing

The AIDA model is a historical model in advertising. Applied to marketing and entrepreneurship, I find it very useful to quickly evaluate where your customer acquisition tactics stand and prioritize your marketing activities. It is an objective…

4 Keys to Leverage LinkedIn for Marketing

1 - Set up Marketing goals for LinkedIn People come to LinkedIn to learn, debate, connect, read the news, or relax. It’s a great place for B2B Marketing, but if you want to grow your network and use LinkedIn as an efficient marketing platform,…

4 Lessons to Build Momentum in Your Conversion Rate Optimization

I recently attended the Optimizely Experience Conference at the Computer History Museum in Mountain View, CA. Optimizely is a website optimization platform, providing A/B and multivariate testing. Among the insightful presentations from…

3 Essential Marketing Skills Beyond Marketing

Marketers, you are more than marketers! The boundaries of marketing are expanding far beyond the traditional definition of marketing. Modern marketers are embracing new skills. I believe we need to think like Growth Hackers, Strategists,…

21 Content Generation Ideas for Marketing Teams

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Hire a writer to interview an in-house expert and produce one white paper a month. Split the paper in a series of 4 blogs and link to the gated paper to collect leads. Think efficiency in your content generation! Create useful lists and…

Top Marketing Networking Groups in The SF Bay Area

We here at Timelapse regularly attend networking events for marketers and startupers in the SF Bay Area, and so should you! We are always looking for new opportunities to network with peers. For your convenience, we have compiled this list…

Our favorite creative tools.

From branding to video animation, our creative team selected some of their favorite free tools that make life easier and designing faster. Dig into their favs!