Needing to connect emotionally with all Americans, regardless of their age, gender, zip code, and healthcare situation — a movement was created to empower every American with a transparent, accessible, and user-friendly healthcare management solution.
Impacting the System
For the people. With the people.
To make an impact on the whole system & diverse target market, the brand needed to be conversational, transparent, and start with the individual. A Discovery Workshop was conducted gathering valuable information on how to emotionally target each individual.
Connecting it All
A Heart to heart conversation with all Americans.
Targets from all walks of life feel a similar lack of transparency in our current healthcare system. Different colors, different people, patients and doctors alike were placed in a strategically transparent heart to translate this in a brand and showcase the value proposition
A Bold Vision
Accessible solutions to everyday’s healthcare struggles.
The website was created to tell their story, introduce the powerful vision, and most importantly the solution. We built a user journey tying together the value proposition to the product features, mission, and founder proposition.
Aligning the Experience
A humane, clear, and usable app.
The brand, channels, and marketing strategies build credibility and awareness — but needed to be aligned with the app. Serving as consultants in this process, our team conducted an UI audit including mockup examples.
Connecting the Dots
Ignite a change in healthcare.
To push the movement through various channels, engaging with the vast target market, we created and currently manage all social accounts.
What and who?
Executive Creative Director
Follow us for more creative insights and the projects we have accomplished!
We’re a new kind of creative agency, designed for growth. We do things a little bit differently than other agencies: We strongly believe in transparency every step of the way and offer a simple and scalable monthly engagement model.