Protera Biosciences is advancing the science of protein engineering to address critical challenges in food, agriculture, the environment, and human health. They’re optimizing the full protein engineering process, from design to testing and development. In other words, their disruptive approach to protein engineering allows them to create new ingredients that are more efficient and more sustainable for the food industry.
Timelapse worked with Protera to identify the best marketing strategy and formulate key positioning messages that will make them a future leader in this new market. As a result, we’ve developed a brand identity that is modern yet approachable and speaks to the sustainability principles Protera stands for.