Bikes Make Life Better
Setting the bike revolution in motion
Background
Bikes Make Life Better, Inc. is dedicated to helping employees at large organizations use bikes for healthy sustainable transportation. They’ve helped design bike programs, facilities, and fleets for Facebook, Google, LinkedIn, Microsoft, Netflix, Stanford, Uber and others. The Timelapse team has been supporting their digital marketing efforts for many years through event marketing, webinar management, email marketing, online advertising, graphic design, and video production.
Team
Digital Marketing, Lindsey Simpson
Art Direction, Judikael Le Bayon
Propelling Bikes Make Life Better with great design and event support
The Bike Forum is a yearly event Bikes Make Life Better puts together to share innovative ideas with sustainable transportation corporate leaders. We support the event with communication materials from emails to custom landing pages to drive registration, branded collaterals, video, and photography.
Creating the Online Bike Forum, a successful and scalable event series
Our team worked with the Bikes Make Life Better marketing team to create the Online Bike Forum webinar series. We concepted the series as a unique digital marketing platform for the company, and designed and implemented communication materials, including ads, social media graphics, email marketing campaigns, and presentation templates. We continue to help their team draw in hundreds of registrants and attendees, and run great events on a quarterly basis.
Cumulative number of registrants
Designing, optimizing, sending, analyzing: There’s a lot of marketing in email marketing.
We’ve been running email campaigns for Bikes Make Life Better for more than five years, driving awareness and continuous engagement with their target audience. With a well-defined niche target of transportation demand specialists, the name of the game is to serve educational content in an appealing and snackable format. By tracking key metrics such as deliverability, open and click rates, we’ve been able to optimize the company’s emails over time.
+35.9%
website traffic
Aug 2019 to July 2020 compared to previous year
Brand guidelines are not just rules, they’re here to make brands coherent and effective.
We’ve developed the company’s brand visual identity over time, and organized it in simple and functional brand guidelines. Most brand identity development projects take a few months, but developing a great brand can also happen over a greater period of time. This was the case with Bikes Make Life Better, as we continuously upgraded the company’s visual identity over time. The brand now relies on a system of 3 primary and 5 secondary colors, a clear iconography, unique illustrations, and professional photography.
We create custom social media, ads, and illustrations for the website on an on-going basis to support content marketing efforts.
This animated logo celebrated the 10th anniversary of the company.
We’ve used this theme for Bikes Make Life Better in their communication materials and event giveaways throughout 2020.
Changing the game for the people and the planet starts with strong animation.
To communicate Bikes Make Life Better’s powerful vision, we created an engaging video. Beyond companies and the cost of parking and solo-driving practices, transportation impacts people in their daily lives, but also the planet. We hope this video inspires you to think about the broader impact of how we all get to and from work.
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