Personal Insurance has issues. Waffle eats issues for breakfast. In an industry straying from its original mission – protecting people when they need it the most – Waffle arrived to set things straight. That meant all the insurance a person could need in one place, coverage from the best in the business, and built-in rewards for acting like an adult. Waffle's vision was solid. Their fledgling website's copy and design were another story. Seeking a brand identity revamp that included a comprehensive marketing strategy, Waffle approached Timelapse.